Whether it’s audiences, products, or the competition, copywriters will need the kind of in-depth knowledge of these areas that only comes from research. Copywriters need to have a clear understanding of their clients’ (or team members’ if it’s an in-house role) goals and requirements at the start of a project. But following the steps other successful copywriters have taken before you will accelerate your own success and keep you on track.
That touches on a sticky subject for AI image generation apps, which are built using training data from numerous sources. Sometimes this training data can use images covered under copyright, or can lead to a particular artist’s style being replicated exactly, which has already led to copyright lawsuits. OpenAI doesn’t share its training data, but nevertheless many artists more widely disagree with the use of AI image generation tools. And plenty of the skills needed – go beyond what people typically think of as writing skills.
There was once a time when people were experiencing this same level of success on Facebook. Then overnight, Facebook completely gutted organic reach, and suddenly, all that work acquiring followers was essentially rendered worthless. This could happen at any time on LinkedIn, and indeed, LinkedIn has already scaled back organic reach a bit from when those two posts of mine went mini-viral. An example of a longer term improvement might be realizing that leads are inconsistent and you need to build a more sustainable method for bringing in new leads.
Eventually, you had to put your feet on some pedals and start riding on your own. Most people who open this article won’t read all the way through. Instead, most readers skim headlines and occasionally dive into sections that interest them. While there are amazing examples of people who rake in $60K+ in their first year flying solo, it’s safe to say that freelancing is anything but a get-rich-quick scheme. It takes time to build your expertise—and your client base. An in-house copywriter works your stereotypical 9-5 office job.
Some examples of niche markets include renewable energy, baby products, SAAS technology, health and nutrition, travel, or real estate. That’s what we mean by saying you need to choose your niche in copywriting. You need to find a situation that’s the best fit for you. There are many more excellent books and resources on copywriting, both in print and online. Reading copywriting classics is also an excellent way to get up to speed on everything to do with copywriting.
Marketing is an ever-changing field, so you’ll also want to be sure to keep up to date on marketing trends and emerging marketing technology as part of your ongoing professional development. Copywriting and content writing overlap and the roles are often confused. Observing people and things around you with keen interest goes a long way in the Copywriting industry. Level up your digital marketing with our best tips for freelancers and agencies.
We often ask candidates to create a sample piece of work to demonstrate their skills. For us, speed and reliability are as important as writing talent. And we see the test piece as a good way to assess their commitment and ability to respond to deadlines. So don’t get huffy if a company asks you to write something for free – it’s standard practice, within reason of course. Copywriting is fun, creatively fulfilling, and challenging in all the right ways.
While many sites publish garbage on a daily basis, that garbage is coming from famous people and full-time staff, not from freelancers. As a freelancer, the standard of content is much higher for you. Unless you are a top 5% talent like Aaron, it is very unlikely you will succeed at this strategy in your first year, no matter how hard you work at it.
Freelancer writers might not have an external editor, so they’ll check their own work before sending it out. Roy Furr also has some helpful suggestions on easy time management for copywriters. I help (your industry) companies to write (your type of copywriting) that (your unique benefit). Once you’ve decided which types of companies you want to write for, and found out what types of copy they use, you’re ready to craft your USP.
Reach out to them for informational interviews or career guidance. Join your state’s chapter of the American Marketing Association and attend their trainings and happy hours. Marketers are a social bunch and networking is an important part of career development in the field. You never know who will become a mentor, know of a job opening, or have a colleague who’s hiring copywriters. To land a job as a copywriter, you need to sell yourself! People still read long articles, threads, landing pages, online resources, and books every day.
To make it even more complicated, not all copywriters are even called copywriters — take the conversion rate specialist in the above example. For example, a Facebook ad copywriter might write a post that leads to a landing page. The landing page https://wizardsdev.com/en/vacancy/copywriter/ copy would be written by a conversion rate specialist (another type of copywriter). Copywriters are involved with every part of sales and marketing. In fact, many specialize in a particular type of copywriting work and ignore all others.
You need to be able to read and research your topic, absorb the information and then use that knowledge to inform your copy. Like writing, research is a skill that you can hone through lots of practice. You’ve got to have a solid understanding of what you’re writing about.